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Research papers

Show me my freedom

This paper examines the origins of and changes in current attitudes of 55 to 65-year- olds, in Belgium today. The research provides an insight into the language, both verbal and symbolic, which should or should not be used when communicating with the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Lucienne Hellebosch
Company: GATES Marketing Research & Consultancy nv/sa
June 15, 1989
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Citation

Hellebosch, L. (1989a, June 15). Show me my freedom. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/show-me-my-freedom


Research papers

Qualitative media research

In cooperation with Geillustreerde Pers, one of the operating companies of Verenigde Nederlandse Uitgeverijen, one of the largest Dutch publishing companies, we have developed a specific research approach for qualitative media research. This involves...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Anjo Schreuder
June 15, 1986
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Citation

Schreuder, A. (1986a, June 15). Qualitative media research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-media-research


Research papers

Perception of the quality of service and corporate image

The purpose of this paper is to make some remarks and comments on the relationship between: - the Corporate Image, a concept which is more and more important on a market where the financial terms, the interests paid, the criteria used for giving...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Jean Quatresooz
June 15, 1985
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Citation

Quatresooz, J. (1985a, June 15). Perception of the quality of service and corporate image. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/perception-of-the-quality-of-service-and-corporate-image


Research papers

Processing the meaning of stimuli in the absence of stimulus-identification

Because perception is important in the field of advertising, some perceptual phenomena and theoretical insights are discussed, since several misconceptions, mysticisms and controversies seem to exist with regard to 'subliminal perception' and the...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Mark J. A. Zoon
June 15, 1984
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Citation

Zoon, M. J. (1984a, June 15). Processing the meaning of stimuli in the absence of stimulus-identification. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/processing-the-meaning-of-stimuli-in-the-absence-of-stimulus-identification


Research papers

Perception and positioning of private and public financial institutions

On the Belgian market, private and public (or para-public) financial institutions are competing with each other and proposing certainly and at least to the public at large and to the small and middle sized companies products or services of which the...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jean Quatresooz
June 15, 1982
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Citation

Quatresooz, J. (1982a, June 15). Perception and positioning of private and public financial institutions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/perception-and-positioning-of-private-and-public-financial-institutions


Research papers

Perception and positioning of private and public financial institutions (French)

On the Belgian market, private and public (or para-public) financial institutions are competing with each other and proposing certainly and at least to the public at large and to the small and middle sized companies products or services of which the...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jean Quatresooz
June 15, 1982
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Citation

Quatresooz, J. (1982a, June 15). Perception and positioning of private and public financial institutions (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/perception-and-positioning-of-private-and-public-financial-institutions-french-


Research papers

The perception and evaluation of environmental quality

This paper deals with the design and some of the results of a feasibility study focused on the relationships between changes in the quality of the environment and human response to it. Although other relevant variables have also been included, only a...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Alfred E. Bronner, Louis J. M. Schreurs, Karel C. P. Slootman
Company: Veldkamp Marktonderzoek
August 1, 1981
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Citation

Bronner, Schreurs and Slootman (1981a, August 01). The perception and evaluation of environmental quality. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-perception-and-evaluation-of-environmental-quality


Research papers

European perceptions of competition and economic relationships between Japan, Europe and the USA

Gallup International was commissioned by Hakuhodo Inc., acting on behalf of the Japanese Foreign Ministry, to conduct a survey on the Image of Japan in Europe today. Approximately 1000 people were interviewed by the Gallup affiliates in each of the...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Gordon Heald
March 1, 1979
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Citation

Heald, G. (1979a, March 01). European perceptions of competition and economic relationships between Japan, Europe and the USA. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/european-perceptions-of-competition-and-economic-relationships-between-japan-europe-and-the-usa


Research papers

The perception of media contents by producers and audience

The present study shows a technique for studying the discrepancy between audience's and source's perception of communication. In the process of doing so findings are presented from a study of the perception of TV programs by the audience and by the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Flemming Hansen
Company: AIM Create
June 15, 1976
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Citation

Hansen, F. (1976a, June 15). The perception of media contents by producers and audience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-perception-of-media-contents-by-producers-and-audience